Marketing in the Participation Age is a new marketing philosophy based on what inspires people to engage. Living by the principles of the Participation Way will help marketers to edge out their competitors by activating a set of motivational elements that work together to inspire people to join, share, take part, connect, and engage.
Moving gender bias awareness to actionable behavior change in the workplace is the goal of Grace Meets Grit, a new book that empowers women to embrace their differences as women leaders through the lens of leadership behaviors. From her uncommon experience and successful career in male-dominated fields, Daina Middleton offers a new vantage point from which women — and men– can appreciate each other’s strengths when working together. The immediate result is fewer workplace misunderstandings and organizations strengthened by broader and more diversified perspectives at the top.