MARKETING IN THE PARTICIPATION AGE

Marketing in the Participation Age is a new marketing philosophy based on what inspires people to engage. Living by the principles of the Participation Way will help marketers to edge out their competitors by activating a set of motivational elements that work together to inspire people to join, share, take part, connect, and engage.

GRACE MEETS GRIT :

How to Bring Out the Remarkable, Courageous Leader Within

Moving gender bias awareness to actionable behavior change in the workplace is the goal of Grace Meets Grit, a new book that empowers women to embrace their differences as women leaders through the lens of leadership behaviors. From her uncommon experience and successful career in male-dominated fields, Daina Middleton offers a new vantage point from which women — and men– can appreciate each other’s strengths when working together. The immediate result is fewer workplace misunderstandings and organizations strengthened by broader and more diversified perspectives at the top.